Keda Group has set up subordinate organizations in Beijing, Shanghai, Shenzhen, Hangzhou, Yantai, Qingdao, Binzhou, etc. and set up engineering project offices in 12 provinces and cities in China.
Keda Group will focus on digital marketing solutions and establish as a leader in the digital marketing, based on its powerful advantages in the media and customer resources in the field of mobile marketing.
A leading brand and creative service provider in China
Through leading brand management services, Keda will provide customers with improved brand cognition and make effective supervision, optimize the relationship between the brand and the consumers and establish the competitive advantages of the brand, and make the company behaviour more loyal to the brand’s core value and spirit. Meanwhile provide customers with customized creative marketing solutions.
(1) Brand Management: through advanced brand management, Keda will provide customers with brand image planning service, improve their popularity and market recognition and make effective mangement; establish brand positioning and form close relationship with consumers, and establish the brand’s competitive advantages.
(2) Creative Service: with abundant creative marketing means, Keda will provide customers with customized creative marketing solutions of wide publicizing range and high reputation.
(3) Content Management: create quality contents as the marketing carrier, provide marketing contents that match with customers’ needs; and improve customers’ brands in terms of word-of-mouth, user interaction and brand communication through the contents’ spreading in various forms and in various platforms.
Keda will provide customers with consumer market data exploration and analysis and precision perception to improve customers’ operation achievements, based on the Online Sample Bank, Online Community Platform and big data technology.
(1) Big Data Survey: through data acquisition and management and the capability of big data analysis and prediction, Keda will make more precision and effective advertising services, provide characterized contents for the marketing activities and bring higher ROI rate, combined with the customers’ marketing activities.
(2) Survey and Perception: with the mature survey software system and the sample bank of abundant and high quality samples, Keda will make thorough survey and analysis for the product development and marketing activities. Keda has keen perception in the industry development.
(3) Effect Monitoring: follow up the track of advertising and marketing activities, sort the monitoring data, and assess the effects of advertising during various periods like pre-release, during-release and after release of the advertising.